2006 Program Overview
Case Studies
- Village Farms: Greenhouse Tomatoes Shake-up the Fresh Tomato Market
- U.S. Foodservice: Restructuring in an Increasingly Competitive Foodservice Arena
- Alternative Retail Formats, Finding White Space to Compete Successfully with Wal-Mart: Wegman’s and Save-A-Lot
- The Whole Strategy of Whole Foods
- Frog Hollow Farm: The Organic Phenomenon
Issue Paper
- Global Warming, GMOs, Sound Science and the Competitiveness of California Agribusiness: Featuring a presentation by Dr. Patrick Moore, co-founder and former President of Greenpeace and Current Chair and Chief Scientist of Greenspirit Strategies
Special Topics
- China’s Agricultural Development and Its Implications for California Agriculture: A presentation by Dr. David Roland-Holst, Director, Rural Development Research Consortium, UC Berkeley
- The Obesity Epidemic and Implications for California Agribusiness: A presentation by Dr. Judith Stern, Distinguished Professor of Nutrition & Internal Medicine at UC Davis and Co-founder of the American Obesity Association
Keynote Speaker
- Richard Kovacevich, Chairman and CEO, Wells Fargo Bank: The US Economic Outlook
Sponsored By:
Department of Agricultural and Resource Economics, UC Davis and Wells Fargo
