Monterey Plaza Hotel and Spa, Monterey, CA
March 7-9, 2010
| Date & Time | Activity | Location |
|---|---|---|
| Sunday, March 7 | ||
| 1:00 p.m. | Hotel Check-In (Leave luggage at front desk for later room assignment and delivery) | Hotel Lobby |
| 1:00 p.m. | Light refreshments | Cypress Ballroom |
| 1:30 p.m. | Welcome and Introductions, Roberta Cook, Seminar Director | Cypress Ballroom |
| 1:45 p.m. | Opening Session — Social Media: What Does it Mean for Agribusiness Firms?, Phil Lempert, CEO, Consumer Insight, Inc. and editor of SupermarketGuru.com | Cypress Ballroom |
| 3:15 p.m. | Break | Cypress Ballroom |
| 3:45 - 5:15 p.m. | Discussion Groups — Schnucks; and Blue Diamond Growers | Breakout Rooms |
| 6:00 p.m. | Dinner | Monterey Bay |
| 7:30 - 9:00 p.m. | General Session — Schnucks, Instructor, Ed McLaughlin; Mike O'Brien, vice president of produce and floral, Schnucks | Cypress Ballroom |
| Monday, March 8 | ||
| 7:00 a.m. | Breakfast Buffet | Monterey Bay |
| 8:00 a.m. | General Session — Blue Diamond, Instructor Ken McCorkle; Doug Youngdahl, president and CEO, Blue Diamond Growers | Cypress Ballroom |
| 9:30 a.m. | Break | Cypress Ballroom |
| 9:45 a.m. | Discussion Group — Taylor Farms | Breakout Rooms |
| 10:30 a.m. | General Session — Taylor Farms, Instructor, Roberta Cook; Bruce Taylor, chairman and chief executive officer, Taylor Farms | Cypress Ballroom |
| 12:00 p.m. | Lunch | Monterey Bay |
| 1:15 p.m. | Discussion Group — Ag Cycles - History is cyclical but your plans are linear. What is the disconnect? | Breakout Rooms |
| 2:00 p.m. | General Session — Ag Cycles - History is cyclical but your plans are linear. What is the disconnect?, Instructor, Michael Swanson; Ejnar Knudsen, managing partner, Craton Capital | Cypress Ballroom |
| 3:30 p.m. | Break | Cypress Ballroom |
| 3:45- 5:15 p.m. | Discussion Groups — Kroger, BST and Private Label Milk; and California Water Issue Paper | Breakout Rooms |
| 5:30 p.m. | Social Hour | Monterey Bay |
| 6:30 p.m. | Dinner | Monterey Bay |
| Tuesday, March 9 | ||
| 7:00 a.m. | Breakfast Buffet | Monterey Bay |
| 8:00 a.m. | General Session — Kroger, Kroger, BST and Private Label Milk, Instructor, Ken McCorkle; William Boehm, retired senior vice president, Kroger Co. | Cypress Ballroom |
| 9:30 a.m. | Break | Cypress Ballroom |
| 9:45 a.m. | General Session — California Water Issue Paper, Instructor, Richard Howitt; Panel moderated by Rita Sudman, executive director, Water Education Foundation and including Dan Dooley, vice president - Division of Agricultural and Natural Resources and senior vice president - external relations, University of California; John Vidovich, general partner in Sandridge Farm and De Anza Properties; and Alfred G. Montna, general partner, Montna Farms/American Commodity Company | Cypress Ballroom |
| 11:15 a.m. | Break | Cypress Ballroom |
| 11:30 a.m. | Discussion Group — Information Technology and Agribusiness | Breakout Rooms |
| 12:15 p.m. | Lunch | Monterey Bay |
| 1:15 p.m. | Keynote Speaker, U.S. and Global Economic Outlook: Implications for Agribusiness, David Hoyt, senior executive vice president of wholesale banking, Wells Fargo Bank | Monterey Bay |
| 2:00 p.m. | Break | Cypress Ballroom |
| 2:15 p.m. | General Session — Information Technology and Agribusiness, Instructor, Roberta Cook; Speaker Kevin Nix, SVP of SAP who is leading SAP’s LE Mobile OnDemand strategy and panel, panelists include Cheryl Puskarich, chief information officer, Paramount Farming Company, and Paul Weitzel, managing partner, Willard Bishop | |
| 3:45 p.m. | Seminar concludes | Cypress Ballroom |
Sponsored By:
Department of Agricultural and Resource Economics, UC Davis and Wells Fargo
